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We bring you the story of how the Bulgarian travel agency increased sales 4 times during the lockdown

first_imgThe worst is the status quo / / / THE GREAT DISCOVERY OF MATHEMATICIANS! DISTANCE BETWEEN SPLIT AND OSIJEK IS THE SAME IN BOTH DIRECTIONS Just recently ended a phenomenal event #HeadOnEasthat Osijek, which is definitely the motive for coming. With canceled trips and no way to schedule trips, TourSkills turned to local marketing agency Together for help, which created a creative solution and a campaign that increased sales by as much as four times, writes Ads of the World. However, the tourism sector was, and still is, most affected, and then all borders were closed, with no alternative financial income and no certainty when the situation would improve. The campaign was also launched via Instagram (Instagram stories reached 20% CTR), and most importantly, it resulted by increasing website traffic by 3 times te with sales increase of 430%. A brave move that definitely paid off. In the campaign, travel offers were with a 30% discount and for the first time, with no expiration date – meaning customers could take advantage of the trip however they wanted or when the borders opened. Namely, it was clear that during the lock-in period there was a great desire to travel and explore, and the narrative of all tourist destinations was dream now, travel later. People started sharing their old travel photos, while others made bucket lists and dreamed of a moment when they would be able to travel again. However, as far as I can see, all or most agencies are still waiting for the summer season of 2021 and hope that the mentioned subsidies will be extended until April 01.04.2021, XNUMX. And interestingly, no one turned to continental and rural destinations in Croatia. Just before and after the season, the continent is the “peak” of the season, and as we know, the focus is on those destinations at the moment. You have a minimum of 7 days of phenomenal content, but let’s go on a weekend trip or a 3 day package first. Wake up and generate great tours, create a creative campaign and offer it to the market. Adjust. As we know, the crisis is also an opportunity. When, if not now? So the agency came up with a creative solution: It won’t be just a filter, alluding to Instagram filters as well as the fact that everyone is in front of mobile phones and computers, and created a print promotional campaign for the then unattainable destinations that TourSkills usually has in its offer.center_img As before, so now, creative thinking and “out of the box” solutions are required. As we know, the Government of the Republic of Croatia last month decided to continue measures to help the economy due to the corona crisis, which include the continuation of job preservation grants and liquidity insurance and Covid loans by the end of 2020. The grants that benefit the most are tourism, and thus travel agencies. Creative thinking, “out of the box” solutions, adaptation and change of focus on new markets and niches is a real proactive reaction. Action… It is not easy, there is a lack of information and ready-made tourist packages, but as we know, Croatia is small, and all the information is available on the Internet with little effort. Explore, ask… Croatia has something to offer. From the interior of Istria, Lika, Gorski kotar, Zagreb Green Ring, Međimurje, Slavonia… excellent quality and authentic content. Discover Croatia, we have something to offer, in fact. In March, a state of emergency or lockdown was declared practically all over the world, and everything, especially tourism, literally stopped. TourSkills is the largest Bulgarian tour operator with more than 25 years of experience in the sector, providing organized trips to various destinations and experiences around the world. And when you are already in Osijek, visit Baranja, Đakovo, Vinkovci, Vukovar, Ilok… Or Wine & Bike Tour Erdut, Vukovart, Vinkovačke jeseni etc.… but we don’t have to focus only on events, you can always visit museums, such as fascinating Vučedol Museum in Vukovar or you can sail the Danube on an electric panoramic boat. Regardless of the situation at the time, when tourism stopped and when agencies were without any opportunity to generate revenue, this example shows that the worst solution is the status quo and waiting for “miracles”. There is always a way to succeed in the market or at least jump out of others and get media attention, which we will capitalize on later. The word that dominates is adaptation. Do not whine, but open your eyes. Turn to new markets and niches, as you focus on continental tourism. After all, in the long run you will avoid the seasonality of income, because as I have already mentioned, tourism in, say, Slavonia takes place throughout the year. Hotels and restaurants are open, there is always some content, events, etc.… there is always season. Do not wait for the summer season, but offer the market an attractive offer. last_img read more

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Stephen Norris

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Baroness Brown Takes Helm at the Carbon Trust

first_imgJulia King, Baroness Brown of Cambridge, has been appointed Chair of the Carbon Trust from July 2018. She will take on the role from James Smith, former Chair of Shell UK, who has served in the post since 2011.In addition to her role at the Carbon Trust, Baroness Brown serves as Deputy Chair of the Committee on Climate Change, the independent, statutory body that advises the UK government and devolved administrations on climate change, chairing its Adaptation Sub-Committee. She also acts as the UK’s Low Carbon Business Ambassador.Baroness Brown is Chair of the Sir Henry Royce Institute for Advanced Materials, a Non-Executive Director of the Offshore Renewable Energy Catapult and a Council member of Innovate UK. She sits in the House of Lords as a crossbench peer, where she is a member of the European Union Select Committee. She is a Fellow of both the Royal Academy of Engineering and the Royal Society.“Since it was established in 2001, the Carbon Trust has been a key player in global efforts to build a low carbon economy, establishing itself as a trusted global brand,” Baroness Brown said.”I am joining the Carbon Trust at an exciting time as it is becoming increasingly influential in helping businesses, governments and institutions across five continents capture the opportunities in a sustainable low carbon future. There is still much more work to be done if we are to deal with the most pressing environmental challenge facing the world. I look forward to working with the team and supporting them in delivering on our critical low carbon mission.”last_img read more

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Pundit casts doubt over £120m Man Utd move for Sancho

first_imgFormer Arsenal star, Paul Merson, has cast doubt over Manchester United’s proposed move for Borussia Dortmund winger Jadon Sancho. Jadon Sancho is keen on returning to the Premier League The Red Devils are reported to be leading the chase for the England attacker, who registered 14 goals and 15 assists in the Bundesliga this season before the campaign was brought to a halt. However, Merson believes that current financial implications amid the coronavirus pandemic will see big-money transfers put on hold for some time. Speaking to the Daily Star, Merson said: “All the talk about Jadon Sancho commanding a £100m-plus transfer fee has been blown out of the water if you ask me. “Borussia Dortmund are said to be demanding in excess of that figure for one of Europe’s hottest young talents, but they can forget it. “There’s no way that’s going to be happening. It’s gone – over and out. Top clubs can’t be putting staff on furlough and then start forking out that kind of money the minute the transfer window opens.Advertisement “It’s not just the fee, but with players in that price bracket comes a pay packet of around £300,000 a week and that’s just not going to be happening. “The landscape has changed not just for everyone on the planet but for football as well. Really big-money moves may be off the table for quite some time. “With the financial situation as it is, how would it look for clubs struggling to pay their staff and then transfer deadline day arrives and it flashes up on the screen that £900m or whatever has been splashed out on players? There would be uproar.” Dortmund are believed to be holding out for a £120m fee for Sancho, who will see his current deal at the Westfalenstadion expire in 2022. Meanwhile, United are set to offer a second trial to young striker James Graham in an effort to beat Liverpool and Wolves to his signature, a report claims. read also:Heskey urges Sancho to choose Liverpool over Man Utd Ross County starlet Graham is very much in demand, with Scottish giants Celtic now joining the race to sign him, according to the Scottish Sun. FacebookTwitterWhatsAppEmail分享 Promoted Content7 Ways To Understand Your Girlfriend Better10 Risky Jobs Some Women DoBirds Enjoy Living In A Gallery Space Created For ThemCan Playing Too Many Video Games Hurt Your Body?10 Stargazing Locations To ‘Connect With Nature’A Soviet Shot Put Thrower’s Record Hasn’t Been Beaten To This Day6 Ridiculous Health Myths That Are Actually TrueThe Funniest Prankster Grandma And Her Grandson2020 Tattoo Trends: Here’s What You’ll See This Year6 Movies Where A Car Plays A Key Role18 Cities With Neverending Tourist-FlowThailand’s 10 Most Iconic Landmarkscenter_img Loading… last_img read more

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Messi in disagreement with Barca’s Coutinho transfer preference

first_img Loading… Messi recent announced that he and his Barcelona team-mates would be taking a 70 per cent pay cut during the coronavirus pandemic. In a statement, the Barcelona captain said: “Before going any further, we want to make it clear that we were always willing to reduce our salaries because we understand perfectly that we are in an exceptional situation. “We, as players, are always here to help the club when they ask. “It does not cease to surprise us that from within the club there were those who tried to put us under the magnifying glass and tried to add pressure to do something that we always knew we would do. “If we didn’t speak until now, it’s because the priority was to find solutions to help the club and to see who the most affected were during this situation. read also:Lyon demand big money for Man Utd, Chelsea target Dembele “For our party, the moment has arrived that, the cut will be 70 percent of our wage during the state of alarm. We will also help out the club in order for the workers to be paid 100 percent of their wages.” FacebookTwitterWhatsAppEmail分享 Lionel Messi would rather prefer Barcelona to sell Ousmane Dembele and keep hold of Philippe Coutinho. It would be imprudent to promise a resumption of La Liga before the summer, said Spain’s health minister Coutinho looks certain to leave the Nou Camp in the summer after failing to impress following his £142million move from Liverpool. The 27-year-old’s career has stagnated in recent months, and he needs to move if he wants to rediscover his form from 2018. A host of Premier League clubs are lining up to sign the Brazilian, with Chelsea, Everton, Leicester City, and Newcastle all believed to be in the running. But not everyone at Barcelona believes selling Coutinho would be best for the club. According to The Athletic, Messi and other senior players at Barcelona would rather the club sell Dembele and retain the services of Coutinho. The report adds that players are aware that someone will need to be sold if the club have any chance of finding the money to re-sign Neymar from Paris Saint-Germain.center_img Promoted Content6 Of The Best 90s Shows That Need To Come Back ASAPWhat Are The Most Delicious Foods Out There?Who Is The Most Powerful Woman On Earth?Fantastic-Looking (and Probably Delicious) Bread ArtBirds Enjoy Living In A Gallery Space Created For Them7 Facts About Black Holes That Will Blow Your MindYou’ve Only Seen Such Colorful Hairdos In A Handful Of Anime5 Of The World’s Most Unique Theme ParksWhat Is A Black Hole And Is It Dangerous For Us All?8 Shows That Went From “Funny” To “Why Am I Watching This”A Guy Turns Gray Walls And Simple Bricks Into Works Of ArtWhat Our Favorite Celebs Look Like With Their Natural Hair Colorlast_img read more

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Pogba hands Man Utd timely boost ahead of new season

first_img Juan Mata, meanwhile, continues to train alone at home as he continues to quarantine after returning from a break in Spain and will not be involved in the game with Villa. Mata is one of a handful of first-team stars still to report at United’s training ground along with Sergio Romero, Aaron Wan-Bissaka, Phil Jones, Fred and Nemanja Matic. Solskjaer is expected to hand Dean Henderson his United debut in the Villa game ahead of his first full season in the first-team squad. read also:Pogba tests positive for coronavirus United kick-off their Premier League campaign against Crystal Palace at Old Trafford on September 19. FacebookTwitterWhatsAppEmail分享 Paul Pogba has handed Manchester United a boost after returning to training after recovering from Covid-19. The French international tested positive for the virus last month and has spent the last two weeks in quarantine at home. The illness forced Pogba to pull out of the recent Nations League internationals against Sweden and Croatia. But he has made a full recovery and joined the rest of his United team-mates in training today ahead of this weekend’s pre-season friendly at Aston Villa. But his return to fitness is a welcome lift for United in the wake of a difficult few weeks off the pitch that have seen captain Harry Maguire arrested in Greece following a drunken brawl with police and teenage sensation Mason Greenwood sent home from the England camp in Iceland after breaking lockdown rules.Advertisement Promoted ContentThe Very Last Bitcoin Will Be Mined Around 2140. Read More7 Black Hole Facts That Will Change Your View Of The Universe6 TV Characters Whose Departures Have Made The Shows BetterWho’s The Best Car Manufacturer Of All Time?7 Ways To Understand Your Girlfriend Better6 Interesting Ways To Make Money With A DroneBest & Worst Celebrity Endorsed Games Ever MadeBest Car Manufacturers In The World6 Reasons Sharks Are Afraid Of DolphinsA Hurricane Can Be As Powerful As 10 Atomic BombsTop 10 Disney Male Role Models11 Most Immersive Game To Play On Your Table Topcenter_img Loading… last_img read more

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Braun proposes end to EV credit for wealthy families

first_imgWith the U.S. Senate working this week on the American Energy Innovation Act, U.S. Senator Mike Braun will offer two modifications to the tax code that will eliminate the Electric Vehicle tax credit for wealthy families and vehicles that cost over $50,000. The Ending the Electric Vehicle Entitlement for the Wealthy Act will eliminate the EV tax credit for joint tax returns over $326,600 and individual returns over $163,300.   Meanwhile, the Affordable Electric Vehicle Credit Act of 2020 will limit the EV tax credit for vehicles costing less than $45,000.  Vehicles that would still be eligible for the EV tax credit:  BMW i3, Chevrolet Bolt EV, Honda Clarity Electric, Hyundai Ioniq Electric, Hyundai Kona Electric, Kia Niro EV, Mini Cooper SE, Nissan Leaf, Nissan Leaf Plus, Tesla Model 3, Tesla Model Y and the Volkswagen E-Golf. According to the U.S. Department of Energy, on average, EV owners also own two other cars. Further, 42% of EV owners earn more than $150,000 annually. Between Fiscal Year 2011 and Fiscal Year 2017, this tax credit totaled $2.2 billion in lost revenue.last_img read more

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Osimhen laughs off Napoli 10-day ultimatum

first_imgRelatedPosts Napoli Coach: Osimhen young lad with old brain Osimhen, Napoli bow to COVID-19 Napoli president tests positive for coronavirus Red-hot LOSC Lille of France striker, Victor Osimhen, has laughed off the 10-day ultimatum, which was reportedly handed him to decide on his move to Serie A side Napoli.According to Italian media, the Naples outfit wants an immediate response from the Nigeria international to avoid a repeat of their failed move for Nicolas Pepe last summer and also have time to find an alternative in the event of Osimhen’s rejection. Osimhen has been to the Italian city to meet with the club’s leaders after his brilliant debut campaign at Lille, where he scored 13 goals in 27 Ligue 1 games.However, the striker via his Twitter handle debunked the media report.He wrote: “10 days ultimatum?”He followed it up with a laugh.“If you knew where some of us came from you won’t pray for us to fail,” he added. Recall that the French club in honour of the Nigerian striker declared July 7, which tallied with his jersey number, as International Victor Osimhen’s Day.Tags: LOSC LilleNapoliNicolas PepeVictor Osimhenlast_img read more

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Davis withdraws from NI squad

first_img “But you can’t take a chance on a player of his quality. We don’t want to make the injury worse if he isn’t 100 per cent and we have other players who can come in and give 100 per cent.” O’Neill, who had already lost forward Jamie Ward and full-back Ryan McLaughlin to injury, must now replace Davis as captain and in the centre of the park. Brighton defender Aaron Hughes led the side for a decade before Davis and would be an obvious candidate to step in, but he has also got question marks over his match fitness after suffering an ankle problem. Gareth McAuley is another option, though turned down the chance to lead the team out in Greece last month on the occasion of his 50th cap in deference to Davis. In midfield, O’Neill can choose from the likes of Sammy Clingan, Paul Paton and Corry Evans, as well as uncapped Rochdale man Matthew Lund who was called up as squad cover on Tuesday. Davis’ absence represents a huge blow for Michael O’Neill’s side, who are the surprise leaders of Group F after kicking off their campaign with three successive wins. A point in Romania would see them remain at the summit until at least the next round of fixtures in March. In light of the injury, winger Niall McGinn said: “No-one does more than Davo. He’s our captain, he’s definitely our leader on the pitch and he’s done so well for us for a number of years. “He came in to the team hotel on Tuesday because he’s been with his club having scans, he was just chilling and taking it easy but there’s no doubt he’ll be hugely disappointed not to have made it. “It’s a massive miss for us but there are other players who come in and do a good job. “It will show the strength in depth we have if we can cover for him. “He brings so much with his performances alone and he helps bring up everyone else around him to those standards.” Goalkeeper Roy Carroll added: “Steven has been fantastic since I came back into the set-up. He’s never missed a game. The Southampton midfielder has been battling to prove his fitness since a hamstring injury forced him off in the first half of the Saints’ Barclays Premier League win over Leicester last weekend, but has finally admitted defeat. The team will now travel to Bucharest on Wednesday evening without their inspirational skipper, who has played every game since inheriting the armband almost three years ago. Northern Ireland captain Steven Davis has been forced to withdraw from Friday’s Euro 2016 qualifier in Romania. Press Associationlast_img read more

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DEFY swimmers break four state records

first_imgNEW BRUNSWICK — The Down East Family YMCA swim team placed fourth at the Maine Swimming International Invitational held from Thursday to Sunday at the Canada Games Aquatic Center.Thirty teams from across New England and Canada competed in the long course (50-meter pool) meet.DEFY totaled 1503 points. Long Reach Swim Club from Bath took first, Kingfish Club from Massachusetts placed second and the Bangor YMCA finished third.The following DEFY swimmers set four new state records:Down East Family YMCA swimmer Abby Mazgaj competes in the 100-meter backstroke in the Maine Swimming International Invitational over the weekend.PHOTO COURTESY OF MATT MONTGOMERYThis is placeholder textThis is placeholder textElla Montgomery in the girls’ age 8 and under 50-meter butterfly (39.81) and in the 50-meter backstroke (45.65).Cooper Holmes, Richie Matthews, Talor Hamilton and Camden Holmes in the boys’ 200-meter freestyle relay (1:44.57)Talor Hamilton, Cooper Holmes, Ava Sealander and Hannah Wood in the mixed 200-yard medley relay (2:00.29).The team also set 12 new individual team records and nine new relay records.Camden Holmes qualified for the YMCA National Long Course championships in the 50-meter freestyle and 100-meter freestyle, joining Cooper Holmes, Talor Hamilton and Ava Sealander later this week for the meet in Indianapolis. Richie Matthews also will be attending as a relay swimmer.last_img read more

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