The worst is the status quo / / / THE GREAT DISCOVERY OF MATHEMATICIANS! DISTANCE BETWEEN SPLIT AND OSIJEK IS THE SAME IN BOTH DIRECTIONS Just recently ended a phenomenal event #HeadOnEasthat Osijek, which is definitely the motive for coming. With canceled trips and no way to schedule trips, TourSkills turned to local marketing agency Together for help, which created a creative solution and a campaign that increased sales by as much as four times, writes Ads of the World. However, the tourism sector was, and still is, most affected, and then all borders were closed, with no alternative financial income and no certainty when the situation would improve. The campaign was also launched via Instagram (Instagram stories reached 20% CTR), and most importantly, it resulted by increasing website traffic by 3 times te with sales increase of 430%. A brave move that definitely paid off. In the campaign, travel offers were with a 30% discount and for the first time, with no expiration date – meaning customers could take advantage of the trip however they wanted or when the borders opened. Namely, it was clear that during the lock-in period there was a great desire to travel and explore, and the narrative of all tourist destinations was dream now, travel later. People started sharing their old travel photos, while others made bucket lists and dreamed of a moment when they would be able to travel again. However, as far as I can see, all or most agencies are still waiting for the summer season of 2021 and hope that the mentioned subsidies will be extended until April 01.04.2021, XNUMX. And interestingly, no one turned to continental and rural destinations in Croatia. Just before and after the season, the continent is the “peak” of the season, and as we know, the focus is on those destinations at the moment. You have a minimum of 7 days of phenomenal content, but let’s go on a weekend trip or a 3 day package first. Wake up and generate great tours, create a creative campaign and offer it to the market. Adjust. As we know, the crisis is also an opportunity. When, if not now? So the agency came up with a creative solution: It won’t be just a filter, alluding to Instagram filters as well as the fact that everyone is in front of mobile phones and computers, and created a print promotional campaign for the then unattainable destinations that TourSkills usually has in its offer. As before, so now, creative thinking and “out of the box” solutions are required. As we know, the Government of the Republic of Croatia last month decided to continue measures to help the economy due to the corona crisis, which include the continuation of job preservation grants and liquidity insurance and Covid loans by the end of 2020. The grants that benefit the most are tourism, and thus travel agencies. Creative thinking, “out of the box” solutions, adaptation and change of focus on new markets and niches is a real proactive reaction. Action… It is not easy, there is a lack of information and ready-made tourist packages, but as we know, Croatia is small, and all the information is available on the Internet with little effort. Explore, ask… Croatia has something to offer. From the interior of Istria, Lika, Gorski kotar, Zagreb Green Ring, Međimurje, Slavonia… excellent quality and authentic content. Discover Croatia, we have something to offer, in fact. In March, a state of emergency or lockdown was declared practically all over the world, and everything, especially tourism, literally stopped. TourSkills is the largest Bulgarian tour operator with more than 25 years of experience in the sector, providing organized trips to various destinations and experiences around the world. And when you are already in Osijek, visit Baranja, Đakovo, Vinkovci, Vukovar, Ilok… Or Wine & Bike Tour Erdut, Vukovart, Vinkovačke jeseni etc.… but we don’t have to focus only on events, you can always visit museums, such as fascinating Vučedol Museum in Vukovar or you can sail the Danube on an electric panoramic boat. Regardless of the situation at the time, when tourism stopped and when agencies were without any opportunity to generate revenue, this example shows that the worst solution is the status quo and waiting for “miracles”. There is always a way to succeed in the market or at least jump out of others and get media attention, which we will capitalize on later. The word that dominates is adaptation. Do not whine, but open your eyes. Turn to new markets and niches, as you focus on continental tourism. After all, in the long run you will avoid the seasonality of income, because as I have already mentioned, tourism in, say, Slavonia takes place throughout the year. Hotels and restaurants are open, there is always some content, events, etc.… there is always season. Do not wait for the summer season, but offer the market an attractive offer.