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Bookies suffer a Christmas football betting battering

first_img Related Articles StumbleUpon Submit Share A set of punter-friendly football results over the Christmas and New Year period will have hurt the bookies at a crucial period in their financial years, according to analysis from Cenkos.All the leading Premier League teams won on Boxing Day including Arsenal, Manchester United, Manchester City and Chelsea, the current league leaders. Liverpool subsequently won the following day and Tottenham finished off the bad round of post-Christmas fixtures for the bookies with a 4-1 demolishing of Southampton on December 27.The New Year’s Eve Premier League fixtures saw Liverpool beat Manchester City, but Chelsea beat Stoke City and Manchester United won against Middlesbrough.Simon French, analyst at Cenkos, noted the bad run of football results as far as the bookies were concerned was badly timed as they came so close to the end of the year trading period.“Betting companies were hit by punter-friendly results on Boxing Day and New Year’s Eve and with no time to benefit from recycling year-ends,” he told clients.He suggested the hit to profits might mean that profits for William Hill, Ladbrokes Coral and Paddy Power Betfair would be at the lower end of expectations.“We don’t believe the boxing Day results were as bad as two years’ ago, when all but one of the top ten football winning favourites won that day,” French added. “Boxing day 2016 could have been worse but for Newcastle United losing 1-0 at home to Sheffield Wednesday in the Championship.”We will soon know how results have affected the top listed companies. William Hill announced on Tuesday it will be releasing a trading update next Monday, January 9, while Betfair is slated to release a trading update on January 23.French went on to suggest the short-term trading travails of the bookies dovetails with other factors that point to the sector having a tough 2017.He said: “For gaming stocks, we remain concerned that the rising tide of UK regulation around machines and advertising, combined with the introduction of the horseracing levy replacement and the move to gross revenues-based point of consumption tax on online casino, poker and bingo bonuses is not adequately priced into UK-facing stocks.” Share FSB selects Glenn Elliott as new COO August 12, 2020 GVC absorbs retail shocks as business recalibrates for critical H2 trading August 13, 2020 SBC Magazine Issue 10: Kaizen Gaming rebrand and focus for William Hill CEO August 25, 2020last_img read more

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Better Collective expands German portfolio acquiring WettPortal.com

first_img Related Articles MoneyMatrix boosts wire transfer options by integrating Klarna’s Sofort August 24, 2020 Submit Share Share Better Collective cautious on quick recovery as COVID drags growth momentum August 25, 2020 StumbleUpon Mateusz Juroszek – Non-stop STS will expand amid industry disruptions August 12, 2020 Michal Kopec,Seeking to expand its presence within the German online betting market, industry affiliate marketing specialist Better Collective has confirmed that it has agreed to acquire German sports portal WettPortal (WettPortal.com).Increasing its affiliate M&A drive, Copenhagen-based Better Collective continues to target the German online betting market, adding WettPortal to its growing web portfolio which includes the firm’s recent acquisition of SportFreunde last June.Operating since 2001, WettPortal is a legacy sports betting directory for the German market. Detailing its acquisition Better Collective management stated that it would support WettPortal operations by integrating the website with its platform/network technologies creating better cross synergy dynamics for German betting consumers.Michal Kopec, Head of M&A at Better Collective commented on the acquisition: “Wettportal is another strong addition to our German speaking portfolio, further improving our position in this important market.“It’s an established brand with big potential, which we can now explore further using our existing resources and know-how. We believe we will be able to build on the successful operation and drive the business forward.”Issuing a corporate update, Better Collective further commented on the WettPortal acquisition; “In the case of WettPortal, Better Collective is not only acquiring a strong platform, but also the knowledge and market insights that comes from years of activity in the market. As both WettPortal and Better Collective were founded with the common vision to help punters, the complementary skills from these experienced organisations will foster strong synergies as the merger takes hold. Better Collective’s offices in Copenhagen and Nis will also play a vital role in driving the business forward.”Michael Kosten, Owner of WettPortal backs Better Collective as new owner of WettPortal: “As WettPortal is an established product within the industry, we feel very comfortable handing the reigns over to another experienced company, like Better Collective.“WettPortal was founded on the principle of helping punters find the best information. As this is one of Better Collective’s core values, I know that they will help the platform develop even further, extending its reach, while maintaining WettPortal’s ideology.”last_img read more

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John Gordon – Premier Punt – bridging the gap between fantasy football and sportsbooks

first_img BtoBet integrates Incentive Games content July 29, 2020 FES and Incentive Games launch esports prediction game June 2, 2020 “Combining the two kinds of betting seemed the next logical step for us, particularly since it appeared that daily fantasy sports in the UK would not take off like it did in North America. We had to adapt in order to survive and this is one of the ways in which we have done that.”It’s been just over nine months since Premier Punt hit hit its £200,000 Seedrs crowdfunding target, Gordon spoke of how much of a boost it was in helping ‘integrate sportsbook’ into its products, as well as ensuring that its site and were consistent with each other by revamping them during the close season. Gordon continued: “Our focus last season was on developing the app so the website fell behind a bit and did not have the same functionality as the app. That was something we wanted to rectify since a decent (albeit a minority) percentage of our users use the desktop. Share StumbleUpon He told SBC: “Sky Bet’s Fantasy 6-a-side also provides proposition bets based on your fantasy team selection, as we do, but if the user wants to place a bet they have to download a separate app or log in to a different site to do that which is a bit inconvenient. “Moreover, Sky Bet’s product only provides users with the opportunity to pick a team for one match a week (generally the Premier League) whereas our users can select line-ups for all the week’s PL fixtures, as well as a selection of Champions League, Europa League, Championship and World Cup Qualifier matches.”Looking ahead Gordon revealed that Premier Punt “will also be introducing a new feature to our product in the near future which is essentially a knockout tournament over the course of a weekend of fixtures. It is new additions like this that also help set us apart from other fantasy football products.”Gordon went onto point out that due to the ‘instant gratification’ that millennials desire, the future for fantasy football and sportsbook products is on mobile. He commented: “You see it with newspapers, books, etc. now being more popular in their electronic formats. It’s the world we’re living in now and if you don’t move with the times then you get left behind.“Millennials want instant gratification now and for everything to be done at the touch of a button and that’s why we’ve tried to make the design of our app as slick and as simple as possible.“We have removed the web based weekly 11-a-side game and focused on the single 6-a-side game for the app. That is what millennials want; they won’t be logging onto a desktop and taking hours to choose a team, they want to enter a team in seconds and this is exactly what we provide. 11-a-side fantasy football is dead.”He then emphasised how the 6-a-side game is helping Premier Punt ‘bridge the gap between fantasy football and sportsbook betting: “We thought that when users select their 6-a-side fantasy line-ups that they have convinced themselves those players will perform well and if they select players mostly from one team as opposed to the other then they think that team will win. “Therefore, they may be more likely to place a sportsbook bet offered to them tailored to their team selection, e.g. if they have selected Harry Kane then they may be more inclined to think he will score first or anytime. And we were proven right, our conversion from fantasy to sportsbook is compelling to say the least. Related Articles Paddy Power kicks off summer sports calendar with Pro-Am tournament June 4, 2020 Share Submit Daily fantasy sports operator Premier Punt credits the integration of its fantasy and sportsbook betting platforms for standing out in in a saturated market.John Gordon, Premier PuntSince being awarded a license by the Gambling Commission in April, Premier Punt has aimed to offer a sportsbook product that is specifically tailored to attract DFS players, focusing on individual player bets.  The operator’s CEO, John Gordon underlined that “the combination of fantasy and sportsbook betting within the same platform and using a single wallet is something that no other company is currently doing.” “The addition of sportsbook has been pivotal in helping us stand out from our competitors and was a welcome boost to our revenues.”Premier Punt have been nominated for best DFS product at this year’s SBC awards to find out more about the event, click here.last_img read more

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SBTech’s Ron Zlluf – Using Managed Services to optimise resources and revenues

first_img Submit StumbleUpon Share Share SBTech has rolled out Managed Services, a complete solution for sports betting and casino operators.Working with this new suite of services, operators can benefit from the implementation of acquisition strategies, CRM and retention methods, as well as fraud and risk control, multilingual customer support and localised payment methods.The solution also covers product and content management alongside BI, reporting and analysis, global hosting, DNS management, geo-location and maintenance services.We spoke to SBTech’s Ron Zlluf to find out more about the development of Managed Services, how it is expected to progress in the coming years, and whether it has been designed as a mainstream industry product, or one that is more geared towards operators with limited resources.SBC: Why has SBTech put so much emphasis on developing Managed Services?RZ: In recent years, the online gaming industry has become increasingly complex, due to a range of factors including the continuing spread of regulation throughout Europe, Latin America and beyond.As a result, the costs involved in running a successful igaming operation have risen dramatically, whether the business is focused on sportsbook, casino or a combination of products. An even more significant investment in resources is now required, along with the ability to source dedicated personnel with industry experience and deep knowledge of local markets.At SBTech we believe that the professional expertise we have gained in almost two decades of operating and marketing our own platform and products can bring enhanced value to any operator, helping it to reduce costs, grow revenue and attain the highest possible player value.We have vast experience in successfully launching operations in regulated markets, driven by a global strategy that is proven to deliver exceptional ROI. The next logical step is to use this track record to expand our partners’ businesses by helping them navigate the minefield of regulatory requirements, implement a profitable marketing strategy and achieve optimal retention, turnover and margin.SBTech’s Managed Services can be particularly beneficial in optimising costs and maximising revenues, considering the severe impact that regulation can have on operational margins.SBC: Can Managed Services become a mainstream industry product, or is it more geared towards operators with limited resources?RZ: SBTech’s Managed Services product has enormous potential to become a mainstay of the industry, as it is made up of a comprehensive range of fully customisable services that can have a major impact on any gaming operation. Our golden rule is to understand the operator’s DNA, financial goals and strategic objectives and then adapt the services we provide to its needs.Ambitious operators looking for expert guidance in deploying their resources to enter new markets and compete directly with world-leading bookmakers can benefit from the entire range of services, with CRM and support options as well as fraud and risk management protocols to complement marketing and acquisition. Our global hosting services, which include DDoS prevention, DNS management, geolocation and maintenance are also extremely advantageous and can be included in the wider package of services.Medium to large operators, meanwhile, are always looking to improve and increase revenue and SBTech’s Managed Services are designed to do exactly that. These operators are likely to be interested in taking consultancy packages focused on business process optimisation, along with the CRM and marketing options. They can then be combined with reporting and analysis services, whereby a team of dedicated analysts uses SBTech’s industry-leading BI tools to provide detailed intelligence tailored to a company’s specific business needs.SBC: How has development of Managed Services tested your company and its operations?RZ: Dealing with new operators in different markets, each with unique approaches, has enabled our team to grow and adapt at breakneck speed – but we have relished the opportunity and I believe it has demonstrated the company’s breadth and depth of talent, even in the short time since we launched this new project.Managed Services was also developed following bespoke consultancy projects that we carried out for clients, so we knew what adding a whole new vertical to the business would mean in terms of workload, but were also confident we could meet this challenge head on.As a result, we have already worked on a number of interesting projects which have proven the versatility of our operation, which will undoubtedly stand us in good stead as we continue to build up our client base.SBC: How do you see Managed Services growing in the coming months and years?RZ: First, we are taking on a core group of strategic clients who are already committed to utilising the full scope of the Managed Services we offer. We are then planning on using this as an opportunity to build up the list of services, by adding at least one new service with each operator.The Managed Services package currently includes acquisition and retention services, fraud and risk control, product and content management, BI, reporting and analysis and hosting, geolocation and maintenance services.It is already a very comprehensive list, amounting to a complete turnkey solution which enables any operator to come to us with a budget, confident that we will be able to provide a full end-to-end service.Ron Zlluf is Head of Managed Services at SBTech. He has gained vast experience in both B2B and B2C environments since joining SBTech in 2009 and is currently working with the marketing and business development teams to achieve the successful expansion and positioning of the company.last_img read more

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Bede Gaming expands offering with Kiron Interactive partnership

first_img Delasport clients get access to Kiron’s BetMan RGS platform April 27, 2020 Submit Share Bede Gaming, supplier of software to the online gaming industry, is further expanding its content offering via an agreement with virtual sports provider Kiron Interactive.The deal will see Kiron’s full suite of 20 virtual sports and numbers games integrated into Bede’s content aggregator platform, PLAY.Kiron’s virtual portfolio includes football, horse racing, greyhound racing and motor racing titles.The games will be available to all of Bede’s partners, including Tier 1 operator The Rank Group.Michael Brady, CEO of Bede Gaming, commented: “Virtual sports have become an increasingly important gaming vertical in recent years and sits well between casino and sports betting.“We’re always looking to build on our products with high end games, so it was important to extend Bede PLAY’s virtual offering, and with Kiron’s portfolio among the strongest of its type in the industry, adding Kiron made sense.“Our operator partners will have access to world-class virtual sports games, which will significantly improve retention, cross-sell and engagement.”Steven Spartinos, CEO of Kiron Interactive, added: “Many innovative operators have partnered with, and benefited from, Bede over the past few years, so we are excited to bring our games to new audiences, where we know they will perform strongly.”Bede’s platforms offer completely flexible gaming solutions with robust security measures, and is fast establishing itself as the first-choice option for innovative operators globally.Founded in 2012, Bede Gaming employs the latest in modern technology to provide operators with high performing software used to create world class gaming experiences.Towards the end of last year, Bede Gaming placed 76th on the Sunday Times Hiscox Tech Track, a league table documenting Britain’s fastest growing tech organisations. StumbleUpon Kiron strengthens SBTech partnership April 16, 2020 Digitain enhances virtuals offering with Kiron deal April 17, 2020 Related Articles Sharelast_img read more

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RFL maximises InCrowd partnership to elevate fan engagement

first_img Share Submit StumbleUpon Our League exceeds first year expectations for InCrowd and RFL November 2, 2018 Coral pens historic sponsorship deal of RFL Challenge Cups January 22, 2019 Related Articles Share RFL continues integrity commitment with Sportradar April 4, 2019 Partnering with fan engagement experts InCrowd, the Rugby Football League (RFL) is further elevating levels of fan interaction.In a move powered by Fanscore, InCrowd’s introduction of video polls has driven engagement levels up for the Rugby Football League’s successful membership platform, OurLeague, enabling the RFL to further develop direct relationships and continue to create unique experiences, for every fan.Polls have been a popular part of the OurLeague platform since March, with the effective and widely participated Man Of The Match vote now broadcast, updated and announced live as to enrich various fixtures throughout the season.This new introduction of video polls takes the fan experience to the next level, giving fans the power to make personal choices based on real life game situations and referee decisions. A strategic system of app notifications, social updates and email communications ensure no fan misses the opportunity to cast their vote and increase their input into the game.Nichola Spencer, Membership Manager, Rugby Football League commented: “The live Man of The Match poll has generated incredible engagement numbers and we’re really pleased to be able to add yet another dimension to the fan experience for OurLeague members, whilst continuing to learn more about rugby league fans. The development of the video polls is an exciting prospect for us; we’re looking forward to working on new ideas with the InCrowd team.”Perhaps most importantly, fans participating in the video polls are encouraged to do so behind an official FanScoreID from InCrowd, as opposed to a social login to verify and log their selections. Social may drive higher numbers but these are all anonymous to the rights holder. With this FanScore authentication, the RFL are able to learn more about their fans and can therefore serve them with relevant, personal content and activations based on past engagements.last_img read more

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At the Races pens exclusive Hong Kong racing rights deal

first_img StumbleUpon At The Races (ATR) and Sky Sports Racing are to be the new exclusive, non-terrestrial, broadcast home of Hong Kong racing in the United Kingdom and Ireland until July 2022, it has been revealed today.Revealed by ATR and The Hong Kong Jockey Club (HKJC), who have overseen racing in the territory since 1984, it’s to see a record £120m ($HK 1.2 billion) in prize money featured as part of the 2018/19 season.Broadcast across the UK and Ireland is to take place on At The Races until the end of this year, before taken over by its successor channel Sky Sports Racing, which is to launch in full HD on or before January 1st, 2019, becoming the eleventh Sky Sports channel.George Irvine, Commingling Development Director at the HKJC, explained: “Sky Sports is recognised globally as a benchmark in sports broadcast and innovation. This new partnership aligns with The Hong Kong Jockey Club’s deep-rooted values in world-class leadership and continuous development.“We want to continue to engage UK and Ireland audiences in our premium racing product. ATR and Sky Sports have significant fan bases already across TV and digital channels, and we will work with them not just on live race coverage but on a weekly, dedicated preview programme to showcase Hong Kong racing.”The HKJC boasts some of the world’s most prestigious thoroughbred races, and one of the largest pool betting operations with annual turnover of £11.9bn ($HK 124.2bn).The Longines Hong Kong Cup (2000m), worth HK$28m (£2.8m), is one of the two richest races in the world at a mile and a quarter on turf. The Longines Hong Kong Mile (1600m) and Longines Hong Kong Sprint (1200m) are the most lucrative Group 1 turf races in the world over their distances, worth HK$25m (£2.5m) and HK$20m (£2m) respectively.Matthew Imi, Chief Executive of At The Races, added: “The Longines Hong Kong International Race is one of the world’s greatest racing fixtures. We are delighted to partner with the Hong Kong Jockey Club to deliver ground breaking coverage of this spectacular event, and to promote consistently throughout the rest of the season the high-quality racing that the club supports.” Share Submit Share UK racing remains hopeful for crowd pilot events August 14, 2020 Related Articles Ascot adds three-year extension to Sky Sports Racing deal August 14, 2020 HKJC closes OCBBs amid rising public health concerns July 13, 2020last_img read more

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Dench leads 138.com revamp of UK domain

first_img Share Share AFC Bournemouth announces Mansion as club’s first sleeve sponsor August 31, 2017 Related Articles StumbleUpon Dench announces Latvian entry with Klondaika January 19, 2018 Submit FSB Tech powers 138.com UK sportsbook June 18, 2018 Darren Howland – 138.comOnline gambling group 138.com (138) has moved to revamp its UK sportsbook and casino profile, utilising new industry software incumbent Dench turnkey platform solutions.The extensive partnership sees 138 migrate its 138.co.uk domain, services and customers to the Dench Core platform, seeking to revitalise its product proposition for the saturated UK online gambling marketplace.The 138 executive team details that its UK property will gain significant advantages in platform flexibility, advanced analytics and Improved KYC compliance frameworks, helping 138.co.uk deliver an optimal online gambling experience.Updating stakeholders, Darren Howland Head of Product at 138, and key stakeholder in backing Dench as lead UK platform supplier, details that in 2019 138.co.uk will seek to deliver a distinguished player experience.‘We believe that the best opportunity to create a sustainable competitive advantage is through a redefinition of our core operational process and a greater focus on player relationship management. As such, we looked for a technology partner, which bridges the gap between core platform features and sophisticated campaign management tools. We needed software that allows us to share customer insights across different global teams and customize the experience down to the individual player while eliminating the overreliance on third-party providers.’Founded in 2015 by industry tech/product development veteran Dobromir Mitev, Dench seeks to become the leading turnkey platform provider for igaming/betting small-to-medium enterprises.The Dench platform has been designed to better support growing igaming business infrastructures, by simplifying platform operations, facilitated through better automation processes, refined reporting and better segmentation of customers.Dobromir Mitev – DenchBacking 138, Dobromir Mitev Dench Founder & CEO comments: ‘Our company mission is to bring forward strong and reliable technology promoting operational transparency and consolidation of key marketing processes in order to create more engaging player experiences.’“The 138 Group is a modern-thinking company that is keen to use innovation to go beyond the current technology boundaries and surpasses customer expectations, which is actually an attitude we most value and we seek in a partner. This particular blend of simple operational processes and elegant campaign management architectures makes us the perfect choice for operators thinking differently and ready to act and move ahead of their players’’last_img read more

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12Bet strengthens ITTF partnership

first_img Related Articles StumbleUpon The partnership will see digital and social media activations carried out during the World Championships, promoting the 12BET brand globally, placing a specific emphasis on the Asian market, driving fan engagement through competitions and giving followers the chance to win unique prizes. Emphasising that the brand is focusing much more on quality than quantity with its sponsorship portfolio, Rory Anderson, 12BET commented: “12BET is very pleased to have secured a second partnership with the ITTF following the 2018 ITTF Team World Cup: a superb event which achieved impressive marketing and media results.“With the World Championships being the biggest Table Tennis event in the annual calendar, we are excited to be on that global sporting and marketing platform again and look forward to witnessing the very best players from around the globe compete for the most coveted world titles.” Last year’s World Championships in Halmstad, Sweden, drew a worldwide TV and OTT audience of approximately 725 million people, almost 550 million impressions across ITTF social media channels (Facebook, Instagram, Twitter and Weibo) and close to 1 million video views on Youtube.Jonny Cowan, ITTF Europe Marketing Manager added: “It was a pleasure to work with the 12BET team last year at the 2018 ITTF Team World Cup, and we are very pleased that 12BET are extending their relationship with table tennis. The ITTF is committed to building long-term partnerships with our sponsors, and we believe we have the events, TV viewers, data and social media strategy to generate significant ROI compared to other sporting properties.” Submit The ITTF (International Table Tennis Federation) has confirmed 12BET as its official international betting partner for the biggest Table Tennis event of the year: the Liebherr 2019 ITTF World Championships, taking place between 21-28 April. Stamford Bridge to host the inaugural five-a-side SBC Global Championship May 15, 2018center_img 12BET to sponsor YONEX All England Badminton Championships July 26, 2018 12Bet backs UK Taekwondo development sponsoring Manchester World Championships February 12, 2019 Share Following the successful partnership with 12BET at the 2018 ITTF Team World Cup in London, the ITTF is looking forward to teaming up again to enhance the brand and user experience during the sport’s most followed event of the year. Sharelast_img read more

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Champions League final drives Super Saturday betting

first_img Submit GVC absorbs retail shocks as business recalibrates for critical H2 trading August 13, 2020 StumbleUpon Top 50 clubs suffer €751m decline in brand value July 31, 2020 Related Articles Share MansionBet adds Bristol City to sponsorship portfolio August 20, 2020 Share This weekend’s ‘Super Saturday’ continued to attract mass-interest from UK punters this year, with punters wagering bets on the Epsom Derby, the Champions League Final, and the fight between Anthony Joshua vs Ruiz Jr.The all-English Champions league final between Liverpool and Tottenham Hotspur attracted the most attention from punters in terms of bets placed, closely followed by the Investec Derby at Epsom Downs racecourse. Harry Aitkenhead, PR Executive at Ladbrokes Coral, explained: “The all English final in the Champions League was the biggest event of the weekend in terms of bets placed although the racing at Epsom on the Friday and the Saturday was hugely popular too. “The boxing proved less so, mostly due to the time it was on, and bets were ever so slightly down on what we might usually take on a Joshua fight. That said, the result might well drive more interest for his next bout!”Some bookmakers had expressed concerns that the bumper weekend of sports may impact the viewing figures for the Derby, with expectations that bettors may opt to watch the football over the racing. Aitkenhead, however, confirmed that this was not necessarily the case.He commented: “We had thought that maybe the Derby would potentially attract less bets than previous years but if anything the ‘Super Saturday’ helped to drive more interest in it. “With 1.75m people watching on ITV, nearly exactly the same as the year before, people were still watching and the level of bets was very much in line with other previous runnings of the great race. “The Cricket World Cup on home soil is also proving very popular with punters and with two games on Saturday including big hitters Australia it really was a bumper day.”While viewing figures were slightly lower than expected with the Anthony Joshua fight against Ruiz Jr, it is expected that the Olympic gold medallist will still come out on top in the rematch between the two. Having conceded defeat to the Mexican, the match – according to Aitkenhead – was disruptive in terms of betting activity. He added: “It was one of the biggest upsets in sport in a single match or event from a betting point of view, with Joshua 1-25 to win before it began. It brings back memories for many of Buster Douglas turning over Mike Tyson in 1990, which was 40-1 to happen, and Japan beating South Africa at 66-1 in the 2015 Rugby World Cup. “All the interest before the fight was on what round Joshua might win in, with six and seven the most popular bets placed, and whilst the seventh round was the final not many had Ruiz as the victor.“We make AJ 1-3 to win the rematch, so he is still very much the favourite but significantly longer odds than he was before Saturday night. Ruiz is 5-2 to repeat his victory, with a draw 28-1. We will certainly be giving the Mexican a lot more respect than we did and punters might well still take that 5-2 available.“After Joshua went down for the first time, he still remained the 2-5 favourite with Ruiz the 7-4 outsider. Whilst this was still a big swing from the early odds, we have seen Joshua get knocked down before and win and we weren’t too phased. “Likewise with Ruiz getting knocked down, the odds didn’t change dramatically. The fighters in the heavyweight division are so powerful at the moment that they just seem to keep getting back up. “However after the trouble continued to come thick and fast for AJ after the first time and we quickly made Ruiz the favourite for the win and he duly completed the upset just a few rounds later. The longest odds Ruiz got to in play was around 33-1 and not too many people backed him!”last_img read more

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